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Recurr is operated by a small team. Migrations today are delivered with the founder — Matt — in the room from the Migration Review through pilot, full migration, and post-launch monitoring.

What “in the room” means

  • Migration Review call: Matt runs it. Not a pre-sales engineer who hands off to delivery later.
  • Pilot kickoff: Matt is on the kickoff call, walks through the cohort spec, and is the named contact for any operational decisions.
  • Wave reporting: Matt is on the weekly review. He’s reading the same dashboards your team is.
  • Operational decisions: when something needs adjustment — cohort spec, offer details, gating thresholds — the decision is made with Matt, not relayed through a project manager.
  • Direct line: matt@recurr.dev. Reply-all on every relevant thread. No tier-1 support layer in front.

Why this matters at this stage

The migration framework is well-defined, but every customer’s app has specifics — cohort distribution, store mix, audience type, internal politics — that benefit from a single reviewer with full context. At the current scale, that reviewer is Matt. The tradeoffs are explicit:
  • Faster decisions. No “let me check with the team” loops. Decisions land in the call.
  • More direct alignment. The strategy and the execution are running through the same person.
  • Limited concurrency. Recurr can run a small number of pilots and migrations at once. New engagements are sequenced rather than parallelized.

What changes as Recurr scales

The “founder-led” model is intentional for this phase. As more pilots ship and the framework’s edges firm up, delivery scales out — first to a small delivery team Matt has trained, then to broader operational structure. The pivot from “founder-led” to “founder-advised” is the explicit milestone for that scale-up. It happens after the framework is mature enough that delivery doesn’t need real-time founder input on every decision. For customers reading this today: you get founder-led. Every decision goes through Matt.

Design Partner Program

Customers who reserve a pilot during this phase join Recurr’s Design Partner Program — the early-customer cohort with direct input on the framework’s roadmap. The specific commercial terms evolve quickly enough that they’re discussed on the Migration Review rather than published. Pricing model →