What Recurr does
Recurr migrates mobile subscription apps off Apple and Google in-app purchase rails onto direct web billing. The app stays the product surface; pricing, checkout, and the subscriber relationship move to web. Each migrated subscriber compounds margin permanently — the gap between your app-store fee (15–30%) and your direct web-billing cost (Recurr’s 3.5% platform fee plus standard Stripe processing). Migration also pulls forward roughly 9% of migrated annualised ARR (net of store fees) as a one-time cash-flow release, using a 45-day settlement timing assumption. The audit shows your specific recovery; see where the recovery comes from for the math.Where to start
Run the 60-second audit
Get your specific year-one recovery, steady-state recovery, and cash-flow release on your numbers.
Read the Subscriber Migration Playbook
The opportunity, the deployment framework, what your team ships, and the worked example at $5M ARR.
What is store-to-web subscriber migration?
The category definition: how existing app-store subscribers move onto web billing without changing the app experience.
Who it's for
Subscription apps on iOS or Google Play, $1M+ ARR, with reachable subscribers.
How it works
Audit → Pilot → Migrate → Compound. Wave-by-wave, gated on retention and payback.
Model assumptions
The store-fee, web-fee, migration-rate, and settlement-timing assumptions behind the public audit.
What changes for your app
- Pricing flexibility. Same-day price changes, regional offers, and trials - no app review.
- Margin recovery. Apple’s 30%/15% and Google’s 15% off the top become Recurr’s 3.5% platform fee plus standard Stripe processing — a structural step-change in unit economics. See where the recovery comes from for the worked math.
- Cash flow. Web billing shortens the settlement cycle - a one-time cash-flow release as the existing app-store base unwinds.
- Direct subscriber rails. Pricing, checkout, subscriber communication, and payment recovery move onto infrastructure you control. Broader lifecycle modules are roadmap, not the migration promise.
What stays the same
- The app remains the product surface.
- Subscribers who don’t accept the migration offer stay on app-store billing — nothing changes for them — and are re-approached in later quarterly waves.
- No SDK, no app release, no engineering build on your roadmap.
For app-specific modeling, start with the 60-second audit. For fit, timing, and pilot scope, book a Migration Review or email matt@recurr.dev directly.