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Product’s main question is whether migration affects the app experience. The target answer is: subscribers keep using the app, while the billing relationship moves to web.

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What product should review

  • Subscriber-facing explanation
  • Branded checkout flow
  • App-access continuity
  • Cancellation guidance
  • Support experience
  • Edge cases around plans, trials, families, promo pricing, or account states
  • Whether any app-side improvements should be considered later

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What should not happen

Migration should not create:
  • A confusing purchase path
  • Loss of app access
  • A support spike with no routing
  • Product roadmap drag
  • A discounting pattern that weakens pricing power

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Product’s role in Oikos

After migration, Oikos surfaces lifecycle motions across the web book. Product should understand which motions affect subscriber experience, even when Recurr operates the motion.