Pricing
Pricing tied to web revenue
Migration projects typically cost less than one month of your current app-store fees. Platform fees scale with web revenue from there.
Platform fees
Platform fees apply to subscription payments processed through Recurr.
New subscribers
Migrated subscribers— first 12 monthsSubscribers moved from store billing — first 12 months per subscriber, then reverts to the base platform fee of 2%.
Annual minimum: $12K, credited against platform fees.
Migration fees
Pilot — credited against migration
Migration project
Why it's structured this way
Aligned to migration + retention.
Fees scale with revenue we move from store rails and revenue we keep on web. We earn more when more subscribers migrate, and we keep earning only as long as they stay subscribed — the structure puts our outcome on yours.
The pilot fee credits against migration when you scale, so the initial commitment isn't additive — it's a deposit on the work that follows. Beyond the annual platform-fee minimum, no multi-year lock-in.
Migration economics
What the fees translate to
Fee reduction by store billing tier and subscriber type.
| Store billing | Store fee | Web fee | Fee reduction |
|---|---|---|---|
Migration year Migrated subscribers, first 12 months on Recurr web billing. | |||
| App Store Year 1 | 30% | 8% | 73% |
| App Store from Year 2, Google Play | 15% | 8% | 47% |
New subscribers Direct web sign-ups, and migrated subscribers after their first year. | |||
| App Store Year 1 | 30% | 5% | 83% |
| App Store from Year 2, Google Play | 15% | 5% | 67% |
Web fee = Recurr platform fee (5% migration year, 2% thereafter) + standard US Stripe processing (2.9% + $0.30/txn).
Your audit translates these rates into dollars on your ARR + fee mix, including the one-time cash-flow release at switchover. See your numbers →
See the worked examples
The playbook walks through the math at $5M ARR — sequence, cohort selection, retention safeguards, and the recovery curve.