Recurr

Playbook·For $1M+ ARR apps

The store-to-web subscriber migration playbook

A 12-page brief on how mobile subscription apps move existing subscribers from store rails to direct billing — the sequence, the safeguards, the math at $5M ARR, and how the program funds itself from released cash flow.

12 pages · PDF15 min readForward-ready across the team2026.06 edition

Contents

Everything you need to assess the opportunity

The doc moves from strategy to mechanics — the why, the numbers, the deployment, and a worked example at the close.

  1. 01At a glance
  2. 02The Opportunity
  3. 03The Economics
  4. 04The Deployment
  5. 05Operational Safeguards
  6. 06$5M worked example

By department

What each function will find

Finance
  • Recovery math at a representative ARR
  • Cash-flow release as settlement compresses
  • Migration-project cost against current store-fee burn
  • Per-dollar economics, in the year and afterwards
Tech
  • Surface-by-surface integration shape
  • What stays in your app, what Recurr operates
  • Where the seams live, and who owns each piece
  • The mechanics most teams miss until mid-cutover
Growth
  • Cohort selection — who's eligible, who's excluded, and why
  • Pricing, win-back, and lifecycle on web rails
  • Reading the post-migration retention curve
  • What the App Store reads as compliant
Operations
  • The Audit → Pilot → Migrate → Compound sequence
  • The safeguards that run quietly during each wave
  • Day-to-day mechanics inside each migration wave
  • How each phase gates the next
Audit

See your migration upside

The playbook walks the recovery math at $5M ARR. The audit runs it on your ARR and current store fees — recovery and cash flow together — in about a minute.

Run the audit