Oikos Acquire
Convert before install
Oikos runs branded web acquisition flows that convert new subscribers before the app stores enter the path — so new cohorts start on your rail from day one.
After migration
Prevent fee reversion
Migration moves the existing app-store book onto web billing. Acquire keeps the next cohorts from forming on the store rail in the first place — so the margin you reclaim does not erode as the business grows.
Every new direct-billed subscriber starts on the same rail Oikos already operates — branded surfaces, wallet checkout, subscriber identity, lifecycle motions, and cohort reporting.
Two acquisition paths
Where the intent leaks
The store path waits until after install to ask for the subscription. The web path captures the subscription first, then the app opens already entitled.
Default
Store-rail acquisition
7
steps
- 01Ad clickpeak intent
- 02Store listingleak
- 03Installleak
- 04First openleak
- 05In-app paywallthe ask
- 06Store checkoutstore payment sheet
- 07Active subscriberstore fee applies
With Recurr
Web-rail acquisition
4
steps
- 01Ad clickpeak intent
- 02Branded landing pageon your domain
- 03Web checkoutwallet-first
- 04Active subscriberon your rail
App opens already entitled.
Acquisition surface
The path from campaign click to active subscriber
Acquire connects the path from campaign click to active subscriber — branded pages, wallet checkout, account creation, and entitlement handoff.
Landing page
Branded pages on your domain for paid, organic, partner, and content traffic.
Wallet checkout
Apple Pay, Google Pay, and card checkout before the store enters the path.
Account + identity
The subscriber relationship starts on your system, with identity carried into the app.
Entitlement handoff
The app opens with access already live, so the first session starts in the product.
Decisioning
Matched to the subscriber and source
Kairos shapes the offer path, message, and follow-up by source and subscriber signal — so web acquisition stays controlled, not blanket-discounted.
Source-aware paths
Paid, organic, partner, and content traffic can land on different pages, offers, and account flows.
Offer guardrails
Offers stay within approved price, trial, and cadence rules, so acquisition does not train every user to wait for a discount.
Cohort reporting
Conversion, retention, and payment outcomes feed back into the next cohort's path.
Acquire is one motion in the Oikos lifecycle layer.
Store policies
Outside the app. Outside the fee.
Acquire runs outside the app binary, through web surfaces the subscriber reaches before install. The app opens after the subscription is already active, so the checkout does not use in-app purchase or external purchase link flows.
The subscriber reaches the offer before the app journey begins.
The acquisition path does not rely on in-app purchase links.
The full policy logic lives in the compliance docs.
Nostos moves the existing book. Acquire starts the next one on web.
Size the opportunity on your numbers
The audit models your subscriber base and shows recovered margin in year one. Once subscribers are on web rails, every new cohort acquired on web compounds against the migrated base.