On-domain pages
Branded subscribe pages on your own domain. Subscribers stay on your rails from ad click through to active sub.
Acquire
Convert before install
Branded landing pages, web checkout, and native wallet conversion. Capture new subscribers when engagement is highest.
On-domainApple & Google PayA/B-testable
After migration
Compound the migration win
The migration moves your existing base onto web rails. Continuous web acquisition keeps every new cohort there too — so the book compounds year over year on rails you own.
Every direct-billed sub returns more margin per payment than the store rail allowed — recovered margin that compounds across the lifetime of the subscription. The LTV lift carries through to the LTV/CAC math your acquisition team works against, lifting the headroom on what you can afford per install on paid channels.
Two acquisition paths
Where the intent leaks
The store path detours every prospect through an install before the subscription is even attempted. The web path captures intent at the click, on rails you own.
Default
Store-rail acquisition
7
steps
- 01Ad clickpeak intent
- 02Store listing detourleak
- 03Install + first openleak
- 04In-app onboardingcold start
- 05In-app paywallleak
- 06Store payment sheetstore checkout
- 07Active subscriberstore fee applies
With Recurr
Web-rail acquisition
5
steps
- 01Ad clickpeak intent
- 02Branded landingon your domain
- 03Web checkoutApple · Google · card
- 04App installentitlement synced
- 05Active subscriberno store fee
Where revenue runs at the top of the market
41% of the highest-revenue subscription apps generate revenue on the web.
RevenueCat
State of Subscription Apps 2026 · $25M+ ARR cohort
Landing pages
Where paid acquisition lands
Acquisition channels — paid, organic, partnerships, content — land on branded web pages, on your domain. The conversion happens at peak intent, not after a store install detour.
Brand-controlled
Your design system, your copy, your photography. Recurr provides the conversion-tested components and the rails behind them.
Conversion-tuned
Apple Pay, Google Pay, and card. Mobile-first layouts, fast hydration, A/B-testable from the start.
Web-first signup
Subscription active before install
Subscribers create an account, pay, and arrive in the app already entitled. No second-purchase prompt, no in-app paywall, no platform fee.
Sub before install
Subscribers sign up on web before downloading the app. Captured at peak intent — no store-detour leak.
Apple + Google native
Apple Pay + Google Pay on checkout. Apple + Google Sign In on app open. One identity end-to-end.
Subscription-aware first launch
Entitlement live on first app open. Recurr's webhook syncs the sub before install completes — first session is the full product, not a paywall.
Free + paid trials
Free or paid trials. Card captured at signup, auto-continues to paid. Cancel-during-trial configurable.
Store policies
Outside the app. Outside the fee.
Web acquisition runs entirely outside your app binary. Unlike in-app paywall tools (Superwall, Adapty, RC Paywalls) — which route checkout through Apple's External Purchase Link Entitlement and trigger a 5% Core Technology Commission — Recurr operates outside the app entirely, and no store fees apply.
Audit
Size the opportunity on your numbers
The audit models your subscriber base and shows recovered margin in year one. Once subscribers are on web rails, every new cohort acquired on web compounds against the migrated base.