Store-to-web subscriber migration for mobile apps
The app stores take 15–30% of every renewal. Migration takes it back on every renewal going forward — in a program that funds itself from the working capital it unlocks.
60-second audit · results shown instantly
Thesis
Move the book. Recover the margin.
App store billing layers fees on revenue, holds capital in settlement, and constrains how you operate.
What store billing is costing you
$1.1M
paid to app stores
$481K
in store settlement windows
Your existing store subscribers don’t have to stay there. Recurr moves them onto direct web billing — without an SDK, and without breaking store policy.
You own the rail
Your subscribers, finally yours.
On the app stores, you never owned the customer — billing, payouts, and the relationship all sat with the store. You connect your own Stripe account. Your account, your money. Recurr runs the migration and the growth engine on top.
Web billing, outside the app
Direct web billing runs outside the app, so no store fees apply.
- No in-app purchase links, no binary changes.
- Permitted under Apple 3.1.3(b) + Google external billing.
- No store fees on subscriptions created outside the app.
The true cost isn’t the fee — it’s the ceiling
The store cut is the visible cost. The hidden one: you can’t grow a subscriber you don’t own — their lifetime value is capped at whatever the store allows. Owning the rail is how you lift that ceiling.
Matthew
Founder, Recurr
Migration logic
The right migration path for each subscriber
Each subscriber needs the same destination, but not the same path there. Kairos reads the signals you already have — tenure, plan, usage, region — and shapes the timing, message, and migration surface for each wave. Nostos is built around price parity, with limited sweeteners used only where they help break inertia.
1 week free with annual, on web
A migration nudge for a long-tenure daily user — annual on your own rail, framed as thanks.
Subscribers who don’t switch stay exactly where they are, on the app stores.
Deployment
Run as a managed migration program
Migration touches billing, product, lifecycle, and finance at once. Nostos packages the work into a controlled program — your team approves the cohorts, messaging, and guardrails. Recurr operates each wave and reports the results.
How the program runs
Size the opportunity and first cohorts.
Validate uptake, retention, and economics on a real slice.
Expand cohort by cohort as the signals hold.
Keep moving new store cohorts as they mature.
Built-in guardrails
A real slice proves the motion before broader rollout.
Each wave moves forward only when the agreed signals hold.
Your team approves the decisions. Recurr runs the migration workflow.
Pilots start from $5,000. Migration fees apply only to subscribers successfully moved to web billing.
Find out how much of the $92K/month in store fees you could be keeping.
See your migration upside
A 60-second, numbers-first read of your book — your blended store tax, your reclaim, and a safe first wave to pilot. Results shown instantly.
60 seconds. Results shown instantly.
Questions