Lifecycle
Retain and grow the web book
Lifecycle motions keep subscribers active, recover failed payments, save cancellation intent, and grow LTV through upgrades and win-backs — all on the rail you own.
Why it matters
The migration win only compounds if the lifecycle runs on web
Nostos moves the existing book. Acquire starts new cohorts on web. Lifecycle keeps that book active and growing — so the margin and customer relationship you reclaimed do not drift back into disconnected tools.
Motions
Two ways to retain. Two ways to grow.
Retain and Grow are the post-migration motion groups. Each motion runs through approved guardrails, subscriber-level decisioning, and cohort reporting.
Recover failed payments before access breaks.
Meet cancel intent with the right save path.
Move subscribers to annual or higher-value plans when the value has landed.
Bring lapsed subscribers back through your branded checkout.
Decisioning
Kairos decides when each motion should run
The same motion should not fire for every subscriber. Kairos reads billing state, tenure, usage, lifecycle stage, and prior outcomes to choose the next approved motion within your guardrails.
Subscriber context
Billing state, plan, tenure, usage, lifecycle stage, and prior outcomes shape the next motion.
Approved guardrails
Your team defines offer scope, cadence limits, and escalation rules before motions run.
Outcome learning
Saves, recoveries, upgrades, renewals, and churn feed back into the next decision.
Measurement
See the lift, not just the send
Every motion is measured against the subscriber and cohort it touched, so retention lift, recovered payments, upgrades, and win-backs are visible beyond opens and clicks.
Cohort reporting
Track which subscriber groups received each motion and what happened next.
Matched holdouts
Compare against held-back cohorts so lift is measured, not assumed.
Subscriber-level attribution
Tie outcomes back to the subscriber, motion, and moment that created them.
Operations
Run lifecycle motions without an app release
Motions run through Recurr-operated surfaces and billing flows: email, checkout, billing portal, and subscriber help. Your team approves the rules; Recurr runs the workflow.
Acquire starts the next cohort on web. Lifecycle keeps it growing.
See where lifecycle lift starts on your book
The audit sizes your migration opportunity and highlights the first retention and growth motions worth activating once subscribers are on web.