Performance pricing
Recurr bills only when a sub clicks through Recurr's link and converts — a saved cancel, a recovered sub, an upgraded subscriber. Each charge ties to a specific click, per subscriber.
Lifecycle
Compound subscriber LTV
Two motions to retain. Two to grow. All four on web rails — set up and run by the platform.
Operated by the platformNo app releaseNo upfront commit
After migration
Lock in the LTV
Migration moves subscribers to your rails. Lifecycle motions retain them so the migration value compounds across the lifetime of the base.
Motions
Two motions to retain. Two to grow.
Each fires at a specific lifecycle moment, on rails you own.
Retain · keep them payingGrow · lift LTV & re-acquire
Engaged
Drifting
Cancelling
Lapsed
Annual nudges
Timed upgrade offer to engaged monthly subs.
Performance-priced
Re-engagement
Drift signals trigger subscription-aware outreach.
Included
Cancel deflections
Save offer at the cancel moment — trial or paid.
Performance-priced · Waitlist
Winbacks
Cancelled subs re-acquired through branded checkout.
Performance-priced
All motions are platform-included. Performance pricing applies on conversion events — see /pricing.
Closing the involuntary-churn gap
Web-rail payment recovery captures the renewals store rails lose to billing failures — Apple sees 14% involuntary churn, Google Play 33%.
RevenueCat
State of Subscription Apps 2026
Measurement
Measured against holdouts. Priced on outcomes.
Matched holdouts measure full program lift. Performance-priced motions bill on successful click-through conversion.
Optional program holdouts
Run a matched holdout to see the program's full lift beyond direct click attribution. Measures total impact across the cohort, including conversions that happened later without a direct click.
No code, no app release. Motions configure in the dashboard and run on Recurr's existing email + checkout surfaces. The migration integration is the same integration — activating a motion is config, not a release cycle.
Apply
Pilot a motion on your base
See the lift on your numbers. The pilot runs against your existing cohort — performance-priced per click-through, auditable end-to-end.