Recurr

EARLY ACCESS OPEN

Convert before install

A web-first approach to mobile monetisation that moves conversion, billing, and identity upstream.

Animation showing users flowing through Recurr's monetization layer to app installation

Web-first monetisation infrastructure for mobile apps

Recurr brings monetisation upstream — moving conversion, billing, and identity to the web, giving teams direct control over every lever that drives revenue.

  • •Recover 20–35% net revenue versus install-first flows
  • •Acquire and convert users on the web before install
  • •Maintain attribution and user continuity across the install boundary
  • •Configure pricing and offers outside app store constraints
  • •Integrate via a single webhook — no SDKs or app-side changes
Convert
Acquire
Recurr
Billing
Identity

How Recurr works

A lightweight pre-install flow that integrates cleanly with your existing app stack.

    Step 1
    Acquire on the web

    Route paid acquisition to a Recurr-powered landing page.

    Step 2
    Convert before install

    Users view pricing, complete checkout, and create an account.

    Step 3
    Continue in-app

    Users install the app and are automatically signed in with an active subscription or trial.

Impact

The impact of monetising before install

Moving conversion and billing to the web changes the economics of the entire funnel.

  • • Increase conversion by capturing intent before install drop-off

  • • Lower effective CAC with direct revenue attribution to acquisition

  • • Increase ARPU by avoiding platform fees on subscription revenue

  • • Move faster by iterating offers outside app store constraints

Audience

Who Recurr is for

Built for teams optimising revenue, not just installs.

  • • Subscription-based mobile apps with paid acquisition
  • • Products where pricing, offers, and checkout materially impact LTV
  • • Founders and operators who want direct control over monetisation strategy
Vision

The Web-First Revenue Engine for Mobile Apps

Recurr is building the pre-install revenue layer for mobile apps — giving teams direct ownership over conversion, billing, and iteration.

  • • A single system for pricing, offers, and checkout

  • • Clear attribution between acquisition spend and subscription revenue

  • • A foundation for lifecycle monetisation beyond the initial install

  • • The ability to experiment, iterate, and scale outside app store constraints

Apply for early access
We're onboarding a small number of teams to shape the pre-install monetisation layer.
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