For $1M+ ARR apps·Design Partner Program
App-to-web subscriber migration for mobile apps
Move new and existing subscribers from app-store billing to web billing.
Recover up to 25 points of margin and replace 30–60 day settlement with T+2 Stripe payouts.
Works with
At ARR, you're paying more than $63K every month to app stores — over $750K a year that should be funding your growth.
Conservative estimate using a flat 15% store fee.
Opportunity
Turn trapped margin into growth
Web subscriptions move margin and subscriber relationships back onto rails you control.
Recover margin
Add 7–25 points of margin on every subscriber moved.
Free up cash flow
Replace 30–60 day app-store settlement with T+2 Stripe payouts.
Own the relationship
Direct subscriber billing — your data, your contact, your retention.
Introducing Recurr
The app-to-web subscription platform
Purpose-built for mobile apps moving subscriptions to web — a familiar subscriber UX, on modern payment + identity rails.
Web billing, outside the app
Web payments and communication happen through direct channels, not inside the app. Built within store policies, not subject to store fees.
- Apple guideline 3.1.3(b) — external account management.
- Google Play's external billing policy.
- No store fees on web-billed subscriptions.
What subscribers see
Existing subscribers are offered migration via email. New subscribers convert on the web before install.
Receives personalised offer to migrate
Web checkout
Enters card details on branded form
App access continues
Entitlement syncs back, uninterrupted app access
From checkout to entitlement
Integrates into your existing stack for entitlements, auth and analytics.
Migration Campaign
Multi-touch, cohort-aware email + offer flows.
Branded Checkout
On your subdomain, Apple + Google Sign In.
Identity Bridge
Web sign-ups recognised when subscribers open the app.
Entitlement Sync
Webhook into RevenueCat, Adapty, or your custom path.
Deployment
Managed subscriber migration
Recurr operates the migration end-to-end through our Controlled Migration Framework. Your team approves the messaging; the platform handles the rest.
Audit
Week 1
Quantify fee exposure, cohort quality, and recoverable margin on your specific numbers.
Pilot
Weeks 2–3
Controlled wave on a small, low-risk cohort, matched against an IAP holdout.
Migration
Weeks 4–12
Wave-by-wave migration across your base. Pause or roll back at any wave.
Manage
Ongoing
Monitor migrated subscribers — billing, retention, reporting.
Pilot
From $10,000
2 weeks
Migration on a small, low-risk cohort — validates the recovery and operational fit before any wider rollout.
Full migration
Scoped per app
8 weeks
Wave-by-wave migration across your subscriber base — operated end-to-end by Recurr, gated by your pilot results.
Pilot fee credited against migration. No commitment to scale if the data does not clear.
Migration projects typically cost less than one month of your current store fees.
Economics
A structural change to your unit economics
Two effects compound at migration: store fees come down for the lifetime of every migrated subscriber, and a one-time cash-flow release lands as store settlement windows unwind.
Margin expansion
Up to +25 pts
Cash flow pulled forward
45 days
Store settlement
48 days average
Stripe payout
3 days
Model your migration upside
A 60-second audit. Personalised on your ARR. You'll see:
- Year-one and steady-state recovery, modeled on your fee mix
- Cash flow injection during the migration window
- Sharable audit PDF for your team
Common questions
Get the App-to-Web Migration Playbook
How mobile subscription apps move existing app-store subscribers onto web billing — sequence, cohort selection, retention safeguards, and the unit economics, including a worked example at $5M ARR.