For $1M+ subscription apps

Own your book. Grow every subscriber.

Move your subscriber book off the app stores and onto your own payment rails. Then grow each one with one-to-one lifecycle actions across the web book.

A 2-minute estimate of what the app stores are costing you — and what you’d reclaim.

The opportunity

Lifetime value is built one moment at a time

Once the subscriber relationship runs through your own surfaces and rail, every renewal, save, upgrade, and win-back becomes a moment you can act on. Get those moments right, and the book compounds instead of drifting to churn.

First touch
Finds you on the web Meets a branded acquisition surface
Subscribes Checks out on the rail you own
Her card fails Silent retry — no lapse, no dunning
Becomes a power user Nudged to annual as the value lands
Cancel intent Offered a pause, not a paywall
Migrated to your rail Brought across from app-store billing
First renewal on web Off the store tax — you keep the full margin
Goes quiet for a week A re-engagement nudge, not silence
Hits a usage limit Offered the next tier at the right moment
Lapses anyway Won back on your branded checkout
Lifetime value

Recurr Nostos · Migration

Bring your subscribers home

The app stores take 15–30% of every renewal — and keep the relationship and the data, so you can’t act on a subscriber to grow them. Nostos is the scoped program that takes it back: it moves your book onto rails you own, wave by wave, run for you.

Your own accountWave by waveSwitch off anytime
Reclaimed +$26.73
Subscription · ProApp Store
You keep$69.30

Recurr Kairos · The engine

The growth engine that acts on every subscriber

Kairos reads each subscriber’s signals, picks the next best action, and runs it — a cohort of one, not a rule per segment. It optimises for lifetime value, on the rail you own.

Signals
Engine
Actions

Recurr Oikos · Platform

Compound lifetime value across your whole book

Once the book is home, the gains compound via smart, personalised moves across your whole base. Oikos is the platform that runs it: the engine, your branded surfaces, every lifecycle motion.

LTV

Nostos brings them home. Oikos grows each one.

Start with your migration upside

See the margin you could reclaim, the first cohorts worth moving, and where the growth platform starts.