About Recurr
Recurr is the platform for app-to-web subscriber migration.
Mobile subscription apps lose 15–30% of every dollar to app-store fees, and are then made to wait 30–60 days for the payout. We move your subscribers onto web billing: recover margin, accelerate cash, put subscribers and pricing back in your hands.
Why now
Three forces are converging.
The policy environment is changing. After a decade of friction, apps have more paths to build direct subscriber relationships outside the app. The safest route is still operationally precise: email, web acquisition, branded checkout, and no app binary changes.
The infrastructure is mature. Payments, entitlements, branded checkout, identity, lifecycle, attribution — every primitive web SaaS spent ten years assembling now sits ready to plug together for mobile.
Consumers already buy on the web. Spotify, Netflix, and a growing cohort of subscription apps have conditioned a generation to subscribe outside the app stores. The conversion friction operators feared is no longer in the consumer's head — it's in the infrastructure they haven't yet built.
Direct paths opening
Email and web acquisition create policy-safe migration paths
Infrastructure mature
Payments, identity, lifecycle — all plug-ready
Consumers ready
A generation conditioned to subscribe on the web
What we're building
The web subscription layer mobile apps run their economics on.
Stripe runs the payment rails. RevenueCat and entitlement systems sit alongside the app. Recurr is the web subscription layer between them: checkout, billing, identity, entitlement sync, analytics, and the operating workflow to move subscribers without rebuilding the app.
Migration is the entry point: IAP subscribers move to your own web billing, recovering margin from the base you already have. From there, web subscriptions create the rails for lifecycle plays — recovery, win-backs, upgrades, pricing tests, and retention programs — on a subscriber relationship you control.
The vision
The next decade of mobile subscription growth runs on rails the operator owns.
Web SaaS spent the last ten years compounding LTV on infrastructure they owned — and built billion-dollar companies on the back of it. Mobile subscription apps are about to do the same.
We're building the infrastructure that makes that transition operationally predictable today, then expands into the layer mobile apps use to compound once they are across.
2010–2020
Web SaaS compounds LTV on infrastructure they own
2020–2025
Spotify, Netflix and others move mobile subs to the web
2025+
Recurr makes the transition predictable for the next wave of mobile subscription apps
The team
Matthew Vanmidde
Founder, Recurr
Matthew has spent a decade building the systems subscription apps depend on — identity, authentication, payments, data, and analytics.
Founded Recurr in 2025 to productise the pattern he'd been deploying since 2016: web-first subscriptions for mobile apps. The wedge is migration — recovering app-store margin from subscribers already paying through IAP. The longer arc is web subscription infrastructure for mobile apps.
Read the founder manifestoBuild the layer with us.
As the design partner program runs, participating customers receive founder-led deployment, preferred pricing, and a direct line into the roadmap.