About
Recurr builds the operating layer for web subscriptions
We help subscription apps bring their app-store book onto web billing, then run the surfaces, lifecycle motions, and decisioning that grow each subscriber from there.
The founder
Matthew Vanmidde
Founder, Recurr · Melbourne
Built from a decade operating subscription systems on web rails
Before Recurr, Matt spent a decade building the systems subscription apps depend on — identity, authentication, payments, analytics, lifecycle, and subscriber data.
Since 2016, that work has included web-first subscription flows for mobile apps — sign-up before install, Stripe-based billing, and commercial surfaces outside the app stores. Recurr productises the same architecture for the next wave of subscription apps, starting with migration.
Nostos brings the existing book home. Oikos runs the web book. Kairos decides the next approved motion for each subscriber.
Mobile subscriptions
Web-first flows since 2016
Payments + identity
Stripe, auth, entitlement and subscriber data systems
Founder-led delivery
Audit, pilot and migration waves run directly with Matt
Why now
Three forces are converging
The largest subscription apps have already moved the commercial layer onto web rails. What changed is that the policy paths, infrastructure, and consumer behaviour now make the pattern available to the next tier of subscription apps.
Commercial paths are opening
Email, web acquisition, and branded account surfaces create policy-safe ways to build direct subscriber relationships outside the app stores.
Infrastructure is mature
Payments, identity, entitlements, analytics, checkout, and lifecycle tooling can now be connected without rebuilding the app from scratch.
Consumers are ready
Spotify, Netflix, and others have trained subscribers to start, manage, and renew subscriptions outside the app stores.
What we build
A system for owning and growing the web book
Recurr starts with migration because that is how the rail is unlocked. From there, the platform runs the surfaces, lifecycle motions, and decisioning that grow the book over time.
Brings existing app-store subscribers onto direct web billing through a managed, cohort-by-cohort program.
Explore NostosRuns the connected web book — subscriber surfaces, billing and account flows, lifecycle motions, and cohort reporting.
Explore OikosReads subscriber and billing signals, chooses the next approved motion, and learns from the outcome.
Explore KairosNostos brings them home. Oikos grows each one. Kairos decides what happens next.
How we work
How we make migration predictable
Every Nostos program runs through the same gated method — audit the opportunity, pilot a real slice, migrate cohort by cohort, and keep compounding new cohorts as they mature.
Size the opportunity and first cohorts.
Validate uptake, retention, and migration economics on a real slice.
Expand cohort by cohort as the signals hold.
Keep moving new store cohorts as they mature.
A real slice proves the motion before broader rollout.
Each wave moves forward only when agreed signals hold.
Your team approves the decisions. Recurr runs the migration workflow.
The vision
The next decade of subscription growth runs on owned rails
Migration is the starting point because it moves the subscriber relationship onto infrastructure the operator controls.
Once the book is on web, the work changes — every payment, renewal, save, upgrade, and win-back can run through the same operating layer. That is the platform Recurr is building.
Not just lower store fees. A new commercial layer for mobile subscription apps.
Web SaaS
Growth compounds on owned infrastructure.
Mobile leaders
Spotify, Netflix, Duolingo move subscription relationships to web.
Recurr
The same architecture, packaged for the next wave of subscription apps.
See where Recurr starts on your book
Start with a migration audit. We’ll size the recoverable margin, first cohorts, and path from Nostos into Oikos on your own numbers.
- Founder-led from audit through pilot
- Pilot scoped to your book and credited on continuation
- Design partner capacity available for early programs