About
Recurr is the web subscription platform for mobile apps
We move your subscribers onto direct billing — recover margin, accelerate cash, put subscribers and pricing back in your hands.
The founder
Matthew Vanmidde
Founder, Recurr · Melbourne
Built by someone who's spent a decade operating subscription apps on web rails.
A decade of building the systems mobile subscription apps depend on — identity, authentication, payments, data, analytics. Specifically: deploying web-first subscriptions— sign-up before install, on rails the operator owns — across multiple subscription apps since 2016, on Stripe from its early days.
Founded Recurr in 2025 to extend the same operating discipline in the other direction: store-to-web migration, bringing an existing app-store book onto rails the operator owns. The wedge is migration. The longer arc is the web subscription layer mobile subscription apps will run on for the next decade.
Mobile apps
Since 2016· web-first subscriptions, sign-up before install
Payments
Stripe’s early days· operator-owned rails
B2B systems
A decade· identity, auth, data
Why now
Three forces are converging
The policy environment is changing. After a decade of friction, apps have more paths to build direct subscriber relationships outside the app. The safest route is still operationally precise: email, web acquisition, branded checkout, and no app binary changes.
The infrastructure is mature. Payments, entitlements, branded checkout, identity, lifecycle, attribution — every primitive web SaaS spent ten years assembling now sits ready to plug together for mobile.
Consumers already buy on the web. Spotify, Netflix, and a growing cohort of subscription apps have conditioned a generation to subscribe outside the app stores. The conversion friction operators feared is no longer in the consumer's head — it's in the infrastructure they haven't yet built.
Direct paths opening
Email and web acquisition create policy-safe migration paths
Infrastructure mature
Payments, identity, lifecycle — all plug-ready
Consumers ready
A generation conditioned to subscribe on the web
Convergence at the top of the market
Spotify, Netflix, Duolingo. Three of the largest subscription apps in the world, in three different categories, independently arrived at the same architecture: their own web subscription rails. Convergence at the top of the market is the proof — this is what a subscription platform has to do.
Matthew
Founder, Recurr
Recurr productises the pattern — so the next wave of subscription apps inherits the architecture without having to build it from scratch.
The methodology
A methodology, not a sales pitch
Every migration runs through the Controlled Migration Framework — four gated phases, measured against a matched store-billing holdout, auto-paused if churn rises past the agreed threshold.
The vision
The next decade of mobile subscription growth runs on rails the operator owns
Web SaaS spent the last ten years compounding LTV on infrastructure they owned — and built billion-dollar companies on the back of it. Mobile subscription apps are about to do the same.
We're building the infrastructure that makes that transition operationally predictable today, then expands into the layer mobile apps use to compound once they are across.
2010–2020
Web SaaS compounds LTV on infrastructure they own
2020–2025
Spotify, Netflix and others move mobile subs to the web
2025+
Recurr makes the transition predictable for the next wave of mobile subscription apps
Build the layer with us
Every engagement runs personally with Matt from audit through go-live. Three things you get as a design partner:
- Pilot deposit from $10K — refundable until kickoff, fully creditable against the migration
- Founder-led delivery, audit through go-live — Matt on every call, not an account manager
- Direct line into the roadmap — your operational needs shape what ships next