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Store-to-web migration looks simple until the team has to run it. The hard part is not creating a checkout link. It is deciding which subscribers should move, what path they should see, how to keep access continuous, when to scale, how to measure churn risk, and how to keep the commercial model clean enough for finance to trust.

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The difference

Managed program

Recurr operates the migration end to end. Your team approves cohorts, messaging, and guardrails.

Results-based migration fee

The migration fee applies to subscribers successfully moved to web billing, not to subscribers merely contacted.

Decisioning engine

Kairos matches offer, message, timing, and cadence to subscriber and cohort signals.

Operating layer for the web book

Oikos runs the connected web book and its lifecycle motions, while migration keeps bringing each new store cohort onto it.

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Compared with building it yourself

An internal build has to coordinate subscriber identification, email, checkout, access continuity, support handling, reporting, policy posture, and finance approvals. That work competes with the product roadmap and usually has no clean owner. Recurr turns it into a managed commercial program.

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Compared with paywall tooling

Paywall tools are strong inside acquisition and in-app monetization. Migration is different. It needs policy-aware out-of-app communication, billing migration, access continuity, cohort measurement, and finance-readable reporting.

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Compared with billing platforms

Generic billing platforms can bill a customer. They do not usually operate the migration of an existing app-store subscriber base, nor do they run the lifecycle layer built specifically for mobile subscription apps moving to web. This is still an early category. In diligence, the comparison is usually not a direct one-to-one competitor; it is staying on the stores, building internally, adopting billing primitives, or stitching together point tools.

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The posture

Recurr fits into your stack. Stripe is the default payment rail. Paddle can be scoped where merchant-of-record coverage is needed. RevenueCat, Adapty, Stripe, Paddle, Firebase, or your custom backend can remain the system that decides app access.