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Ascension

The ongoing migration of new app-store cohorts onto web billing as they mature. Nostos brings the existing book home, then keeps going: your app keeps acquiring on the stores, so there is always a next cohort. Ascension is migration, priced at the same 5% of what we move — not an Oikos motion.

Customer-owned payment rail

The customer’s billing setup. Stripe is the default rail. Paddle can be scoped where merchant-of-record coverage or existing Paddle infrastructure is needed.

Cohort

A group of subscribers selected for migration or analysis using traits like tenure, plan, renewal timing, geography, engagement, and reachability.

Kairos

The decisioning engine inside Recurr. Kairos reads subscriber and cohort signals, chooses the next approved motion, and learns from outcomes.

Migration fee

The flat 5% fee on what each migrated subscriber pays, charged across their first twelve months of billed service after they move from store billing to web billing. It is billed monthly against payments actually collected rather than landing as a lump sum. The twelve months are scoped to the subscriber, so each cohort starts its own window when it moves — including ascension cohorts that move later.

Nostos

Recurr’s managed migration program. Nostos brings the existing app-store book onto web billing through a controlled, cohort-by-cohort process.

Oikos

Recurr’s growth platform for the connected web book. Oikos runs subscriber surfaces, lifecycle motions, cohort reporting, and Kairos decisioning.

Pilot

A controlled slice of the migration designed to validate uptake, retention, support load, billing health, and migration economics before scale.

Store-billing holdout

A comparison group that remains on app-store billing while a similar cohort is migrated. Used to monitor churn, billing health, and support signal.

Successful migration

A subscriber live and renewing on web billing. The migration fee does not apply to subscribers who stay on the stores or churn before the billing confirmation point.