The fit profile
Subscription model
Subscription business on iOS or Google Play. Lifetime / pay-once apps don’t get the recurring margin lift that drives the economics.
$1M+ ARR
Below this level, recovered margin is small in absolute terms and the operational complexity of running a migration outweighs the lift.
Material app-store exposure
If most subscription revenue already runs on web, Recurr is additive but not transformative. Migration is the wedge for apps still primarily on app-store rails.
Reachable subscribers
You can email most of your subscriber base. Apple Sign In counts — private relay forwards mail to the user. Most apps at this scale have an account system; reachability is rarely the blocker.
Strong indicators
- Investing in paid acquisition. Recovered margin funds the next cohort.
- Pricing flexibility wanted. Regional offers, trials, plan tests — all unblocked on web.
- Older subscriber cohorts. RevenueCat’s 2026 State of Subscription Apps puts ~69% of category revenue in pre-2020 cohorts, which often have the most-mature mix.
- Founder + finance attention available. Migration is operationally light on your team but does want decision-grade input from someone with full numbers.
Likely poor fit
- Pre-revenue or sub-$1M ARR — the absolute numbers don’t justify the work.
- Heavy non-app-store revenue mix already.
- StoreKit-only setup with no centralized entitlement source or backend Recurr can write into.
- No reliable owned contact path for the subscriber cohorts you would want to migrate.
Not sure if you fit? The 60-second audit tells you the dollar magnitude on your specific numbers — that’s usually a faster signal than the bullet list above.