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Nostos changes where the existing book renews. Oikos changes what the business can do with the web book after that.

The compounding loop

1

Bring the existing book home

Existing store subscribers move to web billing through Nostos.
2

Run the web book through Oikos

Subscriber surfaces, billing and account flows, lifecycle motions, Kairos decisioning, and cohort reporting sit in one operating layer.
3

Keep moving new store cohorts

Migration does not stop at the first waves. Ascension keeps new app-store subscribers from becoming permanent store-billed cohorts, at the same 5% of what we move.
4

Grow each subscriber

Retention, recovery, upgrade, annual, referral, and winback motions work from the same subscriber record.

Why it compounds

Point tools reset between jobs. Oikos learns from the connected web book. Each payment, renewal, save, recovery, migration, and upgrade gives the system better context for the next decision.

Parallel rails, managed shift

Recurr does not require you to disable app-store purchases or replace your existing subscription flows. Nostos moves eligible existing subscribers from store billing to web, then keeps moving each new store cohort as it matures. Oikos opens web-first acquisition paths where they make sense and grows every subscriber who lands on the web book. The result is not a big-bang channel switch. It is a managed shift in billing mix over time: web where you can own the relationship up front, store where subscribers still originate there, and a later path to bring store-originated subscribers onto your rail.

What finance should care about

Migration creates the first web-book shift, then keeps shifting the mix as new cohorts mature — so the 5% recurs on what migrates rather than closing out. Oikos determines whether the web book keeps getting healthier over time. That is why Recurr prices Oikos on successful web payments rather than seats, usage tiers, or one-off campaigns.

Continue through Oikos

Previous: subscriber experience performance

See how Recurr keeps subscriber actions fast, clear, and low-friction.

Next: subscriber continuity

See how app access and subscriber support stay continuous while billing moves.