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Apple and Google make store billing easy. They also take a meaningful share of subscription revenue. For many subscription apps, the store fee is one of the largest non-headcount lines in the business.

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Typical fee shape

Store fees vary by platform, program, geography, transaction type, and policy changes. The simple buyer model is:
  • Apple and Google can take 15-30% of subscription revenue depending on the context
  • Web billing moves future renewals to a rail the app owns
  • The app then pays payment processing, tax/MoR costs where relevant, and Recurr’s fees

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Why the fee line matters

The fee line changes the economics of every renewal. Moving a subscriber to web billing does not just create a one-time win. It changes the commercial shape of that subscriber for every future renewal that remains on web.

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What the audit does

The audit takes your ARR and current store-fee exposure, then estimates:
  • Current store-fee cost
  • Eligible migration base
  • Migration cases
  • Potential annual recovery
  • Cash-flow timing
  • Pilot and migration scope
The Migration Hub refines those assumptions against your real subscriber base and payment rail.