Documentation Index
Fetch the complete documentation index at: https://recurr.dev/docs/llms.txt
Use this file to discover all available pages before exploring further.
App-store billing fees are the largest line item between your subscriber and your P&L. This page lays out the schedule.
Apple App Store
| Subscriber state | Apple’s cut |
|---|
| Year 1 of a subscription | 30% |
| Year 2+ on a continuing subscription | 15% |
| Small Business Program (under $1M global Apple revenue / year) | 15% flat |
Google Play
| State | Google’s cut |
|---|
| All subscription revenue | 15% flat |
| (Standard rate, not tiered) | |
Your blended rate
What you actually pay each year is a mix:
- Platform mix — iOS vs Google Play
- Cohort age — what share of iOS subscribers are in year 1 vs year 2+
A representative subscription app — 65% iOS, 35% Google, half-and-half year-1 vs year-2+ on iOS — lands around a 22% blended rate. Apps with newer cohorts skew higher (more year-1 iOS); apps with mature retention skew lower (more year-2+ iOS).
The audit asks for your blended rate directly, with an “I don’t know” toggle that uses 22% as the baseline. If you’re not sure of your number, the toggle is the right answer — the audit numbers will be in the right order of magnitude.
What this means
Migration’s value depends on your fee mix, but the lower bound is meaningful. Even an app that’s purely on Google Play (15% flat) recovers ~10 points of net margin per migrated dollar. An app heavy on iOS year-1 cohorts can recover 22+ points per migrated dollar.
The next page maps the fees onto the actual recovery math.
Where the recovery comes from →