What you decide
Whether to run the audit
60 seconds, no commitment. Output: dollar magnitude on your specific numbers. Run it →
Whether to take the Migration Review
30 minutes, founder-led, free. Output: clear go/no-go on a safe pilot path for your app. Book it →
Whether to reserve a pilot
From $10K, credited against migration, refundable before kickoff if internal alignment changes. The first real commitment.
Wave-by-wave gating
During migration, each wave’s results inform whether the next ships. ~1 hour per week of your attention.
What you don’t decide
- Cohort spec at the operational level (Recurr proposes; you approve)
- Email copy (Recurr writes; you can review or trust the framework)
- Wave timing within agreed parameters
- Integration mechanics (Recurr handles; your CTO’s involvement is light)
What you should keep an eye on
- Migration rate — how much of the eligible base is moving onto web rails
- Holdout-relative churn delta — is migration costing you retention?
- Cash-flow release landing — when does the cash-flow release hit your account?
- Recurring margin lift — does the post-migration P&L look like the audit projected?
What changes for you over time
- Through pilot: active engagement, weekly review, decision-grade attention
- Through full migration: lighter — gating decisions are largely procedural once the framework’s working
- Post-migration: mostly invisible. Recurring margin shows up in your P&L; new web subscribers route through the lower fee structure automatically.