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Recurr measures migration and Oikos through subscriber outcomes, not vanity campaign metrics. The operating question is: did the subscriber move, pay, retain, recover, upgrade, or churn?

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Core measurement layers

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During Nostos

The pilot and migration measure:
  • Contactability
  • Open and click behavior
  • Checkout conversion
  • Successful web payments
  • Churn signal against comparison context
  • Support volume
  • Refund and dispute signal

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Once the web book is connected

Measurement widens toward ongoing book health, while migration reporting keeps running:
  • Web-book revenue
  • Cohort retention
  • Failed-payment recovery
  • Lifecycle motion outcomes
  • Ascension of new store cohorts, reported in the migration funnel alongside the first waves
  • Revenue and lifetime-value expansion

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LTV model integrity

Migration should not erase the subscriber’s original acquisition cohort. Recurr treats migration as a lifecycle event and current-state attribute, not as a new acquisition source. That helps finance and data teams model migration probability, rail economics, and web-book performance without polluting historical LTV curves.

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API and exports

The public API reference describes event and export contracts for teams that need data in their warehouse or downstream systems. Use those API docs as the technical contract. Use this page as the business lens for what is being measured and why.