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Lifecycle motions are the approved actions Oikos runs across the web book. They are not generic campaigns. Each motion has a goal, a surface, a decision rule, and an outcome signal.

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Motion categories

Acquire

Start new subscribers on web before the store rail captures the relationship.

Migrate

Move existing and new store cohorts to web billing as they become ready. Migration is priced separately, at 5% of what we move.

Retain

Detect churn risk, recover failed payments, and save subscribers before they leave.

Grow

Find the right annual, upgrade, winback, or expansion moment for each subscriber.

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How Kairos chooses a motion

Kairos is Recurr’s decisioning engine. It reads subscriber and cohort signals, then selects from approved motions. It considers the subscriber’s state, plan, tenure, payment history, engagement, and cohort context. The goal is not to send more campaigns. The goal is to choose the next motion that makes commercial sense for that subscriber.

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Price discipline

Recurr’s posture is price parity, not a discount-led migration strategy. Offers can still exist, but they are limited-scope sweeteners designed to break inertia or support a specific motion. The subscription price itself should remain disciplined.

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Ascension

Ascension is migration, not a lifecycle motion. New store subscribers are matured into a web-billing offer over time, using the same migration logic applied to newer cohorts. It runs on the same Oikos surfaces as the motions above, but it is priced as migration — 5% of what we move — and it reports into the migration funnel. See pricing.