> ## Documentation Index
> Fetch the complete documentation index at: https://recurr.dev/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Founder-led delivery

> Why migrations today run with the founder in the room from pilot through go-live, and what that means for your engagement.

Recurr is operated by a small team. Migrations today are delivered with the founder — Matt — in the room from the Migration Review through pilot, full migration, and post-launch monitoring.

## What "in the room" means

* **Migration Review call:** Matt runs it. Not a pre-sales engineer who hands off to delivery later.
* **Pilot kickoff:** Matt is on the kickoff call, walks through the cohort spec, and is the named contact for any operational decisions.
* **Wave reporting:** Matt is on the weekly review. He's reading the same dashboards your team is.
* **Operational decisions:** when something needs adjustment — cohort spec, offer details, gating thresholds — the decision is made with Matt, not relayed through a project manager.
* **Direct line:** [matt@recurr.dev](mailto:matt@recurr.dev). Reply-all on every relevant thread. No tier-1 support layer in front.

## Why this matters at this stage

The migration framework is well-defined, but every customer's app has specifics — cohort distribution, store mix, audience type, internal politics — that benefit from a single reviewer with full context. At the current scale, that reviewer is Matt.

The tradeoffs are explicit:

* **Faster decisions.** No "let me check with the team" loops. Decisions land in the call.
* **More direct alignment.** The strategy and the execution are running through the same person.
* **Limited concurrency.** Recurr can run a small number of pilots and migrations at once. New engagements are sequenced rather than parallelized.

## What changes as Recurr scales

The "founder-led" model is intentional for this phase. As more pilots ship and the framework's edges firm up, delivery scales out — first to a small delivery team Matt has trained, then to broader operational structure.

The pivot from "founder-led" to "founder-advised" is the explicit milestone for that scale-up. It happens after the framework is mature enough that delivery doesn't need real-time founder input on every decision.

For customers reading this today: you get founder-led. Every decision goes through Matt.

## Design Partner Program

Customers who reserve a pilot during this phase join Recurr's Design Partner Program — the early-customer cohort with direct input on the framework's roadmap. The specific commercial terms evolve quickly enough that they're discussed on the Migration Review rather than published.

[Pricing model →](/working-with/pricing-model)