> ## Documentation Index
> Fetch the complete documentation index at: https://recurr.dev/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# App-store fees, in plain terms

> What Apple and Google actually charge — the schedule, the qualifying conditions, and what your blended rate ends up looking like.

App-store billing fees are the largest line item between your subscriber and your P\&L. This page lays out the schedule.

## Apple App Store

| Subscriber state                                                | Apple's cut |
| --------------------------------------------------------------- | ----------- |
| Year 1 of a subscription                                        | **30%**     |
| Year 2+ on a continuing subscription                            | **15%**     |
| Small Business Program (under \$1M global Apple revenue / year) | 15% flat    |

Apple drops the rate from 30% → 15% on the **anniversary of the original subscription** for any user who has been continuously subscribed for 12 months. Re-subscribes after a lapse reset the clock to year-one.

The 30% applies to **every dollar** during year one — initial signup, renewals if billed annually, upgrades. There's no scale tier where the rate drops, only the year-anniversary cliff.

## Google Play

| State                       | Google's cut |
| --------------------------- | ------------ |
| All subscription revenue    | **15% flat** |
| (Standard rate, not tiered) |              |

Google moved to 15% across the board for subscriptions in 2022. There's no year-1/year-2 split — the rate is the same at month 1 and year 5.

## Your blended rate

What you actually pay each year is a mix:

* **Platform mix** — iOS vs Google Play
* **Cohort age** — what share of iOS subscribers are in year 1 vs year 2+

A representative subscription app — 65% iOS, 35% Google, half-and-half year-1 vs year-2+ on iOS — lands around a **22% blended rate**. Apps with newer cohorts skew higher (more year-1 iOS); apps with mature retention skew lower (more year-2+ iOS).

<Note>
  The audit asks for your blended rate directly, with an "I don't know" toggle that uses 22% as the baseline. If you're not sure of your number, the toggle is the right answer — the audit numbers will be in the right order of magnitude.
</Note>

## What this means

Migration's value depends on your fee mix, but the lower bound is meaningful. Even an app that's purely on Google Play (15% flat) recovers \~10 points of net margin per migrated dollar. An app heavy on iOS year-1 cohorts can recover 22+ points per migrated dollar.

The next page maps the fees onto the actual recovery math.

[Where the recovery comes from →](/opportunity/where-recovery-comes-from)