> ## Documentation Index
> Fetch the complete documentation index at: https://recurr.dev/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Who it's for

> The fit profile for migration: $1M+ ARR subscription apps with material app-store exposure.

Recurr is built for growth-stage subscription apps where moving billing off Apple and Google moves the P\&L meaningfully.

## The fit profile

<CardGroup cols={2}>
  <Card title="Subscription model" icon="repeat">
    Subscription business on iOS or Google Play. Lifetime / pay-once apps don't get the recurring margin lift that drives the economics.
  </Card>

  <Card title="$1M+ ARR" icon="chart-line">
    Below this level, recovered margin is small in absolute terms and the operational complexity of running a migration outweighs the lift.
  </Card>

  <Card title="Material app-store exposure" icon="apple-whole">
    If most subscription revenue already runs on web, Recurr is additive but not transformative. Migration is the wedge for apps still primarily on app-store rails.
  </Card>

  <Card title="Reachable subscribers" icon="envelope">
    You can email most of your subscriber base. Apple Sign In counts — private relay forwards mail to the user. Most apps at this scale have an account system; reachability is rarely the blocker.
  </Card>
</CardGroup>

## Strong indicators

* **Investing in paid acquisition.** Recovered margin funds the next cohort.
* **Pricing flexibility wanted.** Regional offers, trials, plan tests — all unblocked on web.
* **Older subscriber cohorts.** RevenueCat's 2026 State of Subscription Apps puts \~69% of category revenue in pre-2020 cohorts, which often have the most-mature mix.
* **Founder + finance attention available.** Migration is operationally light on your team but does want decision-grade input from someone with full numbers.

## Likely poor fit

* Pre-revenue or sub-\$1M ARR — the absolute numbers don't justify the work.
* Heavy non-app-store revenue mix already.
* StoreKit-only setup with no centralized entitlement source or backend Recurr can write into.
* No reliable owned contact path for the subscriber cohorts you would want to migrate.

<Note>
  Not sure if you fit? The [60-second audit](https://recurr.dev/audit) tells you the dollar magnitude on your specific numbers — that's usually a faster signal than the bullet list above.
</Note>